BRANDING
Visual Identities
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2010-2025
A STRONG BRAND IS MORE THAN A LOGO AND A TAGLINE.
WHAT IS YOUR BRAND, ANYWAY?
The short answer is: everything.
“Brand” or “branding” is one of those words that is widely used but not well understood. Good branding can actually increase the value of your company. A company’s brand represents the sum of the public’s perception of its customer service, reputation, advertising, on-line presence and logo. Put simply, it’s how you are perceived.
When all these parts of the business are working well, the overall brand tends to be healthy. Your “brand” is what your prospect thinks of when he or she hears your company name.
